2010-06-03
In a European invitation to tender, Cordovan was recently commissioned to fill the post “Digital Marketing Manager” for Cisco’s Nordic markets. Fredrik Rittberger from Cordovan Marketing was offered the job after a long and tough scrutiny. The assignment is now full time. The description of the assignment says for example:
- Manage the Digital Marketing program areas such as Central Publishing Interface, Content Strategy & Metrics, Social Media & Communities, Traffic/Drive-to (SEM & Online Advertising), Virtual Events, Engagement & Lead Generation.
- Partner with theatre Digital marketing and country marketing teams to develop an integrated digital marketing strategy for the countries.
- Support the country marcom teams in execution of all online programs and activities developed by theatre Marketing Communications teams or country teams.
- Act as site strategist and producer for the country cisco.com websites in their geography, maintains a holistic overview and strategy for each site.
Cisco is one of the largest, most innovative and most profitable IT-businesses in the world. Near to 90% of all network traffic goes through some type of Cisco equipment. The collaboration between Cisco and Cordovan started in 2002. At that time however, Cordovan was Adera.
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